New POS Display Unit Unveiled by The Original Ceylon Tea Company

AUSTIN, Texas-The Original Ceylon Tea Company is now shipping a colorful new POS display designed to generate fast sales of its 100% pure, high mountain-grown tea from Ceylon (Sri Lanka).

The new "silent salesperson" allows retailers to mix and match The Original Ceylon Tea Company distinctive flavored and natural teas, and brings the company's brightly colored packages to eye level.  With a footprint of only 1.5 sq. ft. and a height of 66", the unit is designed to hold six-dozen boxes of the company's bagged tea, but will also accommodate the larger Iced Tea package and the decorative tins holding loose tea.

"There were three primary objectives we wanted to achieve in designing this retail display unit," says TOCTC president Kit Riley.  "First, we wanted to give retailers maximum flexibility in determining the flavors they chose to carry for their unique clientele; second, of course, was to have a display that was eye-catching to purchasers; and third was to keep the display compact to allow retailers to achieve maximum returns from a small physical space."

Retailers can choose from the full line of The Original Ceylon Tea Company loose and bagged tea offerings including Green Tea, Raspberry, Passion Fruit, English Breakfast Tea, Mango, Earl Grey, Needwood Certified 100% Organic Tea, 1001 Nights, and Iced Tea in special 7gram bags.  In addition, 1001 Nights, Green Tea and Needwood 100% Organic Teas are available loose in decorative tins.

The Original Ceylon Tea Company imports and distributes only 100% pure, high mountain-grown tea from Sri Lanka.  The company, whose corporate offices are based in Austin, TX, now channels its sales activities primarily through specialty food distributors and grocery stores, but retains its direct sales outlet on the Internet at www.ceylon-tea.com .  For more information, contact the company through its Web site or by calling toll-free 877-333-9901

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